Pens and other writing instruments (pencils, highlighters makers and more) are available in an endless variety of colors, styles and prices. You might select a relatively inexpensive pen that you can distribute freely to establish name recognition. Another strategy might be to select a pen that you can provide to your prospects and customers that they will use often, keep and retain. This way, when ever they use that pen they will be reminded of your business and keep you at top-of-mind.
Pens are always among the top rated promotional products. Consider this pens are used daily, your customer not only sees them but they hold the pens increasing the time spent with your logo and advertising message. If your customer keeps your pen the cost per impression is significantly reduced and the awareness of your company goes up. Even if the pen is lost by the primary recipient it may pass through several owners expanding your brand awareness.
Make the Proper Selection.
Selecting the right pen to send your message is important. If you regard your product or service as a high quality, you certainly do not want to distribute a pen that write poorly, falls apart or feels "cheap". A poor quality pen or one that runs out of ink quickly is likely to reflect poorly on your image.
On the other hand, if your market position is trendy, you may want to select a pen based on its appearance rather than comfort. Here appearance is key. Your prospects may not even use the pen but will appreciate its trendy nature and appearance.
Looking for a great way to thank your customers, perhaps for a recent order or perhaps a great referral. For this you may want to consider a special metal, laser engraved. These can be even be customized with your customer's name to serve as a special thank-you gift for your best customers. Your customers are unlikely to dispose of a pen with their name engraved on it. This will add to the perceived value and appreciation of your gift.
Below is a catalog with a great selection of pens to put your message.
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